- "The map is not the territory." Be mindful of what is.
- Concentrate without distraction.
- Hold opinions without gripping them.
- "Invert, always invert." Impose faces on reality and then ask them contentious questions. Interrogate topics from perspectives of distinct cultures, and reframe in diverse contexts.
- Use metaphor to sense patterns and generalisations in nature.
- Normalize knowledge. Define boundaries and interdependencies, formulate opposites, show interactions. Finally form simple principles out of these patterns and generalisations.
- Compose principles into novel ideas.
- "Creativity takes courage."
- "Show, don’t tell." Visualisation and narrativisation > verbalisation.
- Test new ground by lightly stepping on it.